Looking for a

REAL ESTATE AGENT?

MEET

FRANCISCO YCAZA

OF

R NY

R NY

fycaza@wernewyork.com
(718) 954 - 4792 DIRECT
WWW.SELLWITHFRANCISCO.COM

Seller Tip

Hire an agent who’s worthy of your business. Any real estate agent you talk to is going to gladly list your home and collect their commission at closing. But not all agents have the same experience level, aptitude, or track record of success. So the challenge for you is not to find an agent, but to find a great one. Take care to select the right professional during this step, and it will make a world of difference in your home sale experience.

Francisco Ycaza Realtor
www.sellwithfrancisco.com

Seller Tip

Slow your roll on the prep work. Once your house goes up for sale, it’ll start racking up what’s called “days on market.” The longer your home sits, the more buyers will start to wonder if something’s wrong with it, why it hasn’t sold, and if they can get away with lowballing you. Take the time to make the house look presentable and it’ll pay off down the line.

Francisco Ycaza Realtor
www.sellwithfrancisco.com

Seller Tip

If you’re confident about the decision to sell your house, then make sure you’re in a strong financial position to do so.

You need your proceeds from the sale to cover all the fees associated with selling it (otherwise you’ll have to bring money to the table), and hopefully, you’ll also pocket some profit.

Francisco Ycaza Realtor
www.sellwithfrancisco.com

Seller Tip

Stage the home in order to spark buyers’ imaginations. Cleaning and decluttering will get your house in the right condition to stage it. Home staging is the art of showing off a space in its best light with the right furniture, decor, and accents.

It’s all about how the home looks and feels. Staging is beneficial as a way to fetch more money for your house or attract buyers to the sale.

Francisco Ycaza Realtor
www.sellwithfrancisco.com

Seller Tip

Get ahead of repair requests with a prelisting inspection. Basically, an inspection report with a long list of issues gives buyers more negotiating power.

Worse, buyers may find something that causes them to pull out of the deal, leaving your house to sit on the market longer. But if you get a home inspection done first, you have a little more control.

Francisco Ycaza Realtor
www.sellwithfrancisco.com

Seller Tip

One study found that high-end photography can make your house sell 32% faster than a house with low- quality or average photos. Your agent should have one or a few pro photographers they consistently work with and trust to do a great job. Let them handle that for you.

SELL YOUR HOME TODAY!

Seller Tip

SELL YOUR HOME TODAY!

Set a well-researched, competitive price. Overpricing is the biggest risk to a successful home sale. Make sure your price is backed by comparable sales (recently sold homes that are similar to yours in location, size, condition, and characteristics). Your agent will run a full comparative market analysis to inform your decision. Trust their expertise.

Seller Tip

Treat your agent as a partner, not an employee. Your agent is choosing to work with you just as much as you’re choosing to work with them. Don’t take a backseat approach. Get in touch with your agents weekly and ask about buyer feedback, market updates, and any response rates on ads they’re running.

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Seller Tip

When you are selling your home in a seller's market, price your home competitively. A strategic price tag will draw more interested buyers, who may naturally drive up the price by bidding against each other. Buyers who are searching online for a home within a certain budget might not even see your home if the listing price is too high, potentially driving down competition.

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Seller Tip

Nothing turns off buyers like a dirty house. Hire a company to deep clean if you can’t do it yourself. When the home is on the market, no matter what time of day or night, it should be clean and neat. Key places to clean include: kitchen countertops, floors, shelves, bathrooms, inside closets, windows, garage, etc.

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Seller Tip

Remove all your family photos and memorabilia. You want buyers to see the house as a home for their family, not yours. Remove political and religious items, your children’s artwork from the refrigerator and anything that marks the house as your territory rather than neutral territory. Family photos can be replaced by neutral art or removed entirely.

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Seller Tip

People love light and bright, and the best way to show off your house is to let the sunshine in. Open all the curtains, blinds and shades, and turn lights on in any dark rooms. If natural light is lacking in any room, strategically place lamps or light sources throughout to set the mood.

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Seller Tip

Nothing makes a home seem smaller than too much big furniture. Rent a self-storage container or a storage unit and remove as much furniture as you can. Take a minimalist approach to books, throw rugs and draperies, and clear off your kitchen and bathroom countertops. If you can scale down the contents of your closets, that’s even better, because it makes the home's storage space look more ample.

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Seller Tip

Repaint your home in neutral colors. A new coat of paint will do wonders to freshen up your home, both inside and out. Busy wallpaper can also turn off potential buyers. Your goal is to create a neutral palette so buyers can envision incorporating their own personal touches in the home. Consider neutral shades of gray, taupe and cream on the walls.

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Seller Tip

Be flexible with showings. Buyers like to see homes on their schedule, which often means evenings and weekends. Plus, they want to be able to tour a home soon after they find it online, especially in a hot market. If your home can be shown with little or no notice, more prospective buyers will see it. If you require 24 hours’ notice, they may choose to skip your home altogether.

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